Donald Roos is a creative entrepreneur and the founder of the ToDon’tCompany. Trained as a (typo)graphic designer, he sets up and runs projects with other professionals from different fields. Like many creatives, he has too much to do and too many ideas. That’s why he came up with the ToDontList-method.

Together with co-writer Anne de Bruijn, he previously published Don’t Read This Book – Time Management for Creative People and Don’t Buy This Book — Entrepreneurship for Creative People. Their latest book is If You Don’t — Economics for Creative People / Saving the World by Doing Nothing. They also developed the thought experiment game called Don’t/Do This.

Donald strongly believes that limitations stimulate creativity. Making choices not to do something can be very effective. Deciding not to do everything, but making choices about what is really important defines your identity. It makes you stand out from the crowd and helps you find the right focus for your project – whether it’s about time management or saving the planet. (This is what you will learn in the workshop Work Don’t Shop.)

Donald also founded the Don’t Studio, which bands together his broad network of creatives and other out-of -the-box thinkers. As a team, they help organizations use and implement the To-Don’t-List method to solve their challenges in unexpected ways.